There’s a great opportunity today to leverage the declining amount of Print, Radio, and Television (PRT) collateral. So many companies are moving into exclusively online media as a way to contact potential clients. This of course makes total sense, however it has opened up an opportunity for those who want to combine online advertising with direct mail and print ads to really stand out. It’s a rarity to see beautifully designed brochures and print ads. Here at E5 it’s important to think outside of the box, and sometimes that means going in and leveraging old ideas in new ways.